Becasue homes listed with professional real estate photos sell quicker and for more money. (This is why)
87% of home buyers rely on online images to make their buying decision (National Association of Realtors, 2018)Homes listed between $200,000 and $1 million can be sold at $3,400 to $11,200 more than their list prices, thanks to quality photos (Think Realty, 2019)
Perhaps the most significant research on photo count comes from Zillow. Zillow concluded that homes with more photos sell faster. Zillow found that 22-27 photos is the ideal number. Homes with less than nine photos don’t perform well and are 20x less likely to sell in sixty days as compared to a home with 22-27 photos. They also noted that homes with 28 or more photos sell slower than 22-27.
So more is better, but only up to a point. When the number of photos increases from 28 onwards, the likelihood of buyers contacting agents decreases. According to this study, 22-27 photos prove most effective.
Realistic floor plan illustrations allow potential buyers to better visualize a home and understand the flow of a home’s layout before ever stepping foot on the property. Showings can disrupt your seller’s life, and also take time out of a potential buyer’s day. Why waste time showing a property to a buyer who could never make the floorplan work for their needs? According to Zillow’s 2018 Consumer Housing Trends Report, 58% of home buyers said that viewing a floor plan was “Extremely or very important,” and an additional 26% as “somewhat important” meaning that a vast majority of home buyers placed importance on viewing a floor plan and determining whether or not it fits their needs and preferences in advance of a showing. Including a floor plan can elevate your listing by helping it stand out and making it more memorable.
With 65% of buyers using the Zillow platform to look for their next home, and with 40 million unique users every month, the power of Zillow to put your property in front of the maximum number of potential buyers cannot be understated. Here are some more reasons to add a Zillow 3D Home tour to your listing:
Zillow 3D Home Virtual Tours are images stitched together to form a 360-degree view classify as virtual tours in the sense that you see a wide, panoramic view of a place. Though they’re more impressive than still pictures, users can’t interact with them. Matterport 3D Showcase, on the other hand, takes visitors on a deep dive through a property. They move from room to room with ease; Dollhouse and Floor plan views take them up and down floors; they can look above and below for an enhanced perspective.
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